I can’t be the only one whose mind, upon registering the name of Apple’s recently announced electronic gadget, conjured up images of a music-playing, app-ready sanitary napkin, right? iPad? Are you kidding me? Was this a joint venture between Apple and Stayfree or were the branding geniuses simply asleep at the click wheel on this one?Forget that critics are already dismissing the device as “a giant iPhone” and compiling lists documenting the functionality the apparatus is lacking (e.g., no camera, no built-in USB, no HDMI, no multi-tasking capability, etc.) - the first question that came to my mind is whether the thing comes with an adhesive strip to hold it in place.
Whether the Apple branding staff is lacking in the female representation which could have pointed out this obvious miscue or this is a huge inside joke the team is playing on the world (akin to the Disney artists inserting, so to speak, penile images into their cartoon artwork), it’s bad branding.
Look for more from me when iPad 2.0 is released. Word on the street is that it will incorporate “wings” and be made available in both “fresh scent” and “scent free”.
Candy Parker
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